A PERSONAL NEWSLETTER · SINCE 2004

The Aloha EDDY Line

Stories told with Aloha

Bill’s personal letter on what inspires him: the business world, his clients and friends, his travels, life in Hawaii and the Spirit of Aloha.

Bill Aloha Eddy

THE STORY BEHIND THE LINE

Twenty years of staying connected.

Bill ‘Aloha’ Eddy

Bill began writing The EDDY Line in 2004. The first issues went out to just over 1,000 people: colleagues, clients, friends from his years in Hawaii, fraternity brothers and family.

His close friend and media advisor Bob Liljenwall came up with the idea and the name, and the two wrote it together for years. More than eleven years living in Hawaii shaped Bill’s life and business, and that spirit runs through every issue.

“It’s the best thing that we’ve ever done.”BILL EDDY ON THE EDDY LINE

FROM THE LINE

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Insights on business, creativity, travel and life in Hawaii, all guided by the Spirit of Aloha.